What Are The Top Digital Marketing Trends In 2023
If digital marketing was like baking an amazing frosted cake, the problem wouldn’t be what ingredients were the most important. There are a lot of ingredients that are used in baking and they all play a part in the end result of an amazing cake! Trends come and go and are ever-changing. But positioning a product or business rightly in a way that is aligned with the highest probability of success will never go out of style. And that’s the main purpose of digital marketing. Marketing, in general, has gone through many changes and has taken many turns. From print media to billboards to social media ads. A shift from quantity to quality.
Hence digital marketing, in today’s world, boils down to providing quality and generating more customer experience. Digital marketing is actually a level playing field, but some players or marketers do end up taking the lead. There’s no cookie-cutter approach when it comes to digital marketing but with every changing year, the landscape of digital marketing also changes. As you map out a new way to navigate the digital landscape, you must be aware of the following trends that may help you in 2023 in the digital marketing world:
Advertising Through Social Media
In the age of the digital world, where our immediate perception of the world is shaped by social media, advertising on social media is extremely important. Regardless of your niche and size of business, social media is a highly efficient way to connect to your potential consumer base in a cost-effective manner. On social media platforms, you always have a target market that likes a particular set of things. You may or may not be in that set or you may be on the edge. But people like a lot of things.
What efficient marketers do is they find something that is related to their business and also liked by their target market likes and they find a way to promote content like that. Sites like Facebook, Twitter, Instagram, and Pinterest have become digital habitats for people and that’s where you can market your brand and see what strikes a chord. Good creatives are the backbone of social media advertising, so you have to make sure to give them the importance they need.
Presenting Your Content through Videos
One of the best ways to present content to any consumer in this age is through videos. Videos can expand the attention span and they can generate increased engagement and better conversion rates. During the 2020 pandemic, one of the most powerful social media platforms that emerged out of nowhere was tik tok. And now tik tok has become a huge platform, and it drives consumer behavior. No matter what their expertise is, every digital marketer should at least be aware of tik tok and understand its sway.
Tik Tok helps in understanding consumer behavior, trends, and media and you can talk about your brand to your clients with the help of video content. That said, the demographic mostly comprises gen Z at the moment with older generations joining in. As a marketer, you have to make sure you are generating content for tik tok while staying true to the brand. And your brand’s identity is something that tik tokers will respond to.
Influencers are the people who rule over social media platforms. They dictate the lifestyle of people and have an influence over so many of our life choices. Influencers are also an efficient medium for advertising. A lot of brands collaborate with influencers and advertise and target their audience in a breeze. But the emphasis should be made on the difference between micro and macro influencers. In 2023, micro-influencers would most likely take the central stage and help businesses expand.
The reason is that micro-influencers have a more loyal audience than macro-influencers. Marketing via macro influencers would only generate passive consumers, with a staggering cost of engagement and a high level of attrition. On the other hand, micro-influencers have interpersonal connections with an active and engaging audience already and they can be really valuable to a business. Businesses can spend years generating and collecting their own audience (valuable or otherwise) but in the meantime, they can also lean on people who already have built an audience of potential customers
AI- Artificial Intelligence
Artificial intelligence is now being integrated into every part of the industry, Ai is a very important and essential part of Digital Marketing as it can help us in predicting human behavior, mindset, thought patterns, etc. AR-VR Development and Metaverse define what the future holds. And learning how to apply digital marketing in these environments is crucial.
AI can make you understand your audience better (analyzing consumer data) and it helps you deliver the right content to the right consumers. AI has evolved faster than I think almost anyone was expecting it to with GPT-3 and the other new models that released recently. The acceleration is really exciting, but it’s going to be a brave new world to see the impact it has in various industries.
Increasing The Options To Shop Through Social Media Platforms
Social media shops and stores have been on the rise over the past few years but when you really see the statistics, it becomes all the clear as important they are - "46% of Instagram users purchased one or more products that were put in front of them in a sponsored IG post. "As integrations become more embedded into the user journey of these social media platforms you can expect more customers to purchase directly from platforms without ever having to leave the app.
If you're in e-commerce, make sure you integrate all your product posts with the ability to purchase, as you might be missing out. We may reach a point where some e-commerce stores decide to just sell on social media platforms rather than make a website.