What Types of Paid Marketing are Important for E-commerce Businesses

With all the options available, paid marketing remains one of the best options for any e-commerce business to grow and flourish. 

Paid marketing is an immediate option for recouping the revenue you have spent on the ads. Pay-per-click (PPC) is one of the most popular and effective techniques. Around 65% of mid-sized companies have successful PPC campaigns. The average amount spent on PPC advertising for mid-sized companies is around $100- $10,000. 

This article will delve into the types of paid digital advertising for your e-commerce business. 

What Is Paid Marketing?

Any E-commerce business requires you to market your product correctly. This means targeting the audience online through many different paid marketing techniques.

Paid marketing is a technique that requires a business to pay to promote itself online through various mediums. This is usually done by running ads on different platforms. This is easier done by targeting specific demographics. 

As of 2024, around  2.71 billion online shoppers browse daily. This gives you a chance to target a broad range of audiences. 

What Are The Benefits Of Paid Ads? 

Paid marketing is a known strategy that has multiple benefits:

1. Paid marketing provides you with immediate results once you run the ad online. 
2. It enables you to target an audience from a diverse pool of audiences. 
3. It helps in increasing brand awareness amongst the audience. 
4. The results are measurable through many tracking apps and analytics. 
5. Helps you reach a targetted audience. 

Types Of Paid Advertising 

Pay-per-click (PPC) is a paid marketing technique in which the business pays for every click on the ad displayed. This can be done with Google, social media, magazines, blogs, etc. 

Google Ads

Google ads are the most common and popular among many e-commerce businesses. You usually set a daily budget known as the maximum cost-per-click bid. When your ad is more popular among the audience, Google will promote it twice the amount of your daily budget. Hence, it will be helpful for you on the days you fall low on budget. 

Search Ads

This is the most common type of paid advertising. Your ads appear at the top of the search and at the bottom or sides. Even though they are marked as ads and appear on the SERP, the advertiser only has to pay when someone clicks on them. 

Shopping Ads

These types of ads usually display directly when you search on Google. They appear directly under the search engine when someone searches for a product and display the product image, name, price, and who the product is sold by.

Display Ads

It is one of the most versatile options for paid digital advertising. Google promotes the ads on other websites, blogs, news, Gmail, and even YouTube. These can include text, images, videos, and audio files. You can achieve this through Google’s advertising platform or by manually establishing affiliate partnerships.

Social Media Advertising

Facebook Ads

This is helpful when targeting a diverse population. Facebook is one of the oldest social media platforms, so it can reach a range of populations. Facebook's advanced targeting capabilities allow businesses to connect with particular demographics and interests, enhancing engagement and driving conversions.

Instagram Ads

This includes visually captivating ads in the feed and the audience's stories. You pay Instagram to display ads to a specific target audience. This kind of ad works best for products that are firmly visually pleasing. It helps connect and brand storytelling, one of the growing techniques to attract customers in 2024. 

TikTok Ads

TikTok ads allow you to move from visually convincing posts to videos that are attractive to customers. They also allow you to run a stage and create challenges with some of the most followed influencers. You can also create effects and filters, a plus point for brand awareness and storytelling. 

Native Advertising

Consider native ads camouflaged ads. They seamlessly blend with the website, mobile platform, or anywhere else they appear.  Taboola is one of the best platforms for integrating engaging content that promotes your products within relevant articles on high-traffic sites. This is because its appearance does not look disruptive to the audience and increases the likelihood of the audience clicking and visiting the website. 

Retargeting Campaigns

A retargeting campaign is a considerably newer option in the market. It utilizes Facebook and Google paid ads to target customers who have either filled out the form or are contacted separately through leads or customers. Another way is to remind visitors adding to your cart abandonment rate that they added products to the cart and should proceed. 

Affiliate Marketing

An affiliate marketing program involves a third party promoting services or products on its website or social media. The third party receives a commission for driving sales and expanding your reach through performance-based marketing.

Innovative Approaches

With technology advancing, staying on top with all the knowledge is essential to stay ahead of competitors. 

Podcast Advertising

Either sponsor or advertise in a podcast that is relevant to your product. This helps target a large audience and has a good chance of convincing the customers since they’re already listening. 

Augmented Reality (AR) Ads

If you’re selling a product in an e-commerce business, one of the most advanced technologies is augmented reality (AR). It allows your consumers to try a product virtually before buying. If you’re working in the makeup or clothing industry, this type of marketing is a must-have. 

Live Shopping Events

Host live shopping events on social media. This can allow real-time interaction and instant purchases. You can also do an Instagram takeover with any of the influencers. 

Chatbot Advertising

Implement chatbots on platforms like Facebook Messenger to provide personalized experiences and promote products conversationally. This builds a connection with the consumers. 

Community Engagement and Sponsorships

Sponsor local events in the community or initiate such community activities to boost awareness about the bras and build a good market overall. One such event could be a mashion bazaar.  

Develop Your Plan Now!

After knowing it all, it’s essential to take the first step to plan your paid marketing and move on the right path. 

1. Spend Time And Research: It is essential to spend the initial time correctly, do the research right, and give it enough time to proceed. The first step might require you to provide it with more time than the rest, but it is crucial. 
2. Set intention: You need to know what you want to achieve from the paid advertisement.
3. Define perimeters: Have a definite budget before you put our step in the marketing.  
4. Decide: Decide on the type of paid marketing you want to spend. Make sure that the decision is aligned with your goals. 
5. Act: Once you have decided what to achieve out of paid marketing. It is time to find an agency that can provide you with the type of services you want and aligns with your goals. 

Conclusion

In today’s competitive landscape, capitalizing on paid marketing strategies is essential for any e-commerce business, whether you are new or have your name known. When you have many options—from Google Ads and social media advertising to innovative approaches like augmented reality and live shopping events— there are countless ways you can engage your audience and make the best of it. 

By understanding the basics of paid marketing, selecting the proper channels and agencies, and effectively targeting the correct type of demographics for your brands, you can more effectively target the audience. Without any further waiting, start planning your paid marketing initiatives today to unlock the full potential of your e-commerce business with the help of Tenfolds Media.